From Zero to 1,200+ Multifamily Units in 7 Years (Replacing His W2 Income) | Ep. 986

Many investors talk about financial freedom, but few ever scale to the point where they can leave their W-2 jobs and live off the cash flow from their real estate investments.

Jason Kenney did it. Completely burned out after two decades of climbing the corporate ladder, Jason and his wife started allocating their W-2 income to real estate assets with the goal of buying back their time. Within only a few years, Jason was able to quit his W-2 job and replace his income with cash-flowing investments.

Now, as the founder of Novo Capital Management, Jason focuses exclusively on multifamily apartments, with a 1,200-unit portfolio spanning several markets.

Having been on both sides of syndications, Jason offers a rare, dual perspective on operations and the process of vetting sponsors. Using his “SMART” framework, investors can do their own due diligence on general partners, syndication deals, and even active investments.

In this conversation, Jason shares about some of his recent acquisitions, candid lessons from deals that didn’t pencil, and what investors need to do to truly stand out in today’s high-interest-rate environment.

Insights from today’s episode:

  • How Jason traded corporate burnout for financial freedom with real estate
  • The “SMART” investor’s framework for analyzing real estate deals
  • How to properly vet sponsors and syndication deals before committing capital
  • Why so many secondary markets are ripe with multifamily investing opportunities
  • How operators can stand out in today’s high-interest-rate environment

Novo Capital Management

Connect with Jason on LinkedIn

Recommended Resources:

  • Accredited Investors, you’re invited to Join the Cashflow Investor Club to learn how you can partner with Kevin Bupp on current and upcoming opportunities to create passive cash flow and build wealth. Join the Club!
  • If you’re a high-net-worth investor with capital to deploy in the next 12 months and you want to build passive income and wealth with a trusted partner, go to InvestWithKB.com for opportunities to invest in real estate projects alongside Kevin and his team. 
  • Looking for the ultimate guide to passive investing? Grab a copy of my latest book, The Cash Flow Investor at KevinBupp.com
  • Tap into a wealth of free information on Commercial Real Estate Investing by listening to past podcast episodes at KevinBupp.com/Podcast.

Chapters: 

0:00 Buying Back Your Time

6:29 The “SMART” Framework

15:19 Re-rank Your Markets

25:21 When to Walk Away

30:10 Value-Add Apartment Deals

33:15 Pivoting to Multifamily

35:19 Best Opportunities in 2026

40:49 Connect with Jason!